Meta Platforms, the parent company of Facebook and Instagram, is charting an ambitious course for the future of advertising, by the end of 2026, Meta aims to fully automate ad creation and campaign management using advanced AI systems, fundamentally transforming the digital marketing landscape.
A lot of people interpret this kind of trend as just “tools replacing people,” but in reality, it’s more like a push forcing marketers to return to the fundamentals of brand and storytelling. The more automated things get, the more someone needs to hold the tone together
Exactly, Gustavo. How tech is shifting people's attention from merely executing tasks to strategic management is truly fascinating. As automation becomes more widespread, the role of marketers clearly needs to change, focusing more on building brand narratives rather than just driving performance. Do you think this shift to a project management role has already happened on a large scale, or is there still a gap between tech development and employee adaptation?
A large gap to cover, between Dev and Employee adaption, a huge gap between PMs and client. Big opportunity to grow-up if we are in the "right quadrant". Thinking a new article about this, thank you!
A lot of people interpret this kind of trend as just “tools replacing people,” but in reality, it’s more like a push forcing marketers to return to the fundamentals of brand and storytelling. The more automated things get, the more someone needs to hold the tone together
Absolutely agree, this is already going for the Search Engine Optmisation where engines are giving values more to the brands;
Moreover, the tech/developing will shift to Project-Management and not pure code executors. Check Replit, is astonishing
Exactly, Gustavo. How tech is shifting people's attention from merely executing tasks to strategic management is truly fascinating. As automation becomes more widespread, the role of marketers clearly needs to change, focusing more on building brand narratives rather than just driving performance. Do you think this shift to a project management role has already happened on a large scale, or is there still a gap between tech development and employee adaptation?
A large gap to cover, between Dev and Employee adaption, a huge gap between PMs and client. Big opportunity to grow-up if we are in the "right quadrant". Thinking a new article about this, thank you!
Really? I’d love to see your post about it. Oh, and don’t forget to send me a message to remind me to read it lol. I’m afraid I might forget